Blogging Best Practices Lessons Learned

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One tag should relate to many different keywords and topics which you have posted about and no more than three tags should be assigned by also you .  Make sure that are not simply persistent of one another and diverse as this may actually hurt your search engine optimization efforts. Link Internally and Externally If appropriate, including internal links and external links throughout your post is a fantastic exercise. Together with helping readers find what theyre looking for and reviving some of your previous articles linking allows you to underline the validity of your own website.  It is possible to link to some other blog posts or into your web pages.   Shorten Your Blog URL Site URLs are among the items that search engines crawl to inform what your webpage is all about.  Because of this, its important to maintain your URL readable and also to prevent a mess of characters and numbers that provide no context to search engines or to the reader.

 

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Below is a sheet that divides down the anatomy of a URL; it shows the best way to structure them and where to place keywords in URLs.  Remember your URL doesn't need to be a pick up of the webpage title.  Utilizing shorter URLs is a blogging best practice because they're easier for search engines and readers to comprehend. With these blogging best practices in mind, you'll be on the ideal path to producing content to your readers and creating a site strategy. If it comes to rank number one in Google search results, which do you believe is more important Technical SEOthings like obtaining meta tags, alt descriptions, and going text right or Writing really really really very useful content From my experience, its a mixture of both, but more notably B: Composing really really really really useful content.

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From what Ive discovered SEO only gets you so far.  To truly reach the top and remain there, an article has to be useful to the reader.  The biggest reason for this is since it contrasts with Googles number one prioritythey want to rank the best content. Here are just six of the practices Ive utilized to assist my posts ranking on top of Googles search results, to help you out.  By the end of this post, youll have a simple playbook.    The fantastic Word Length If you Google Perfect word length for a blog post youll encounter this commonly used graph in the Serp IQ study: Many people utilize this graph to warrant writing really really long posts. From my experience, a manual will outrank a manual of 2,000 words daily.  But my rule of thumb would be to aim for 1,500 words.  And while I only said there's not any perfect span, I follow this rule since it compels me to consider all angles of the topic Im speaking about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read items on the Internet anymore. They scan.   So, if you want to keep people engaged along with this particular article, youve got to break down your writing into brief, concise paragraphs. They seem like work.  People scare off.  They leave your website if you scare off people.  And should they leave your site, thats a sign to Google that your post isnt quite helpful.  And when its not helpful, you start to fall in rankings.  So, when you write, look for opportunities to split up your paragraphs into shorter chunks.

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The headline gets the answer to the issue inside.  How can you fry an egg Utilize cooking spray.  Theres no hook. Theres no reason.  The next headline creates curiosity.  You dont understand what is going to make an egg easier to unsubscribe unless you continue reading. And if they remain on your own page longer, theres a sign to Google that youve got good content.  So, after youve written your article, go back and look for opportunities to make hooks.  If you require assistance with your pins and headlines, 1 resource I turn to time and time again is this free guide on How to Write Magnetic Headlines. A research conducted by Florida State University found that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to reach goals when they generated lists than those who did not.

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A Featured Snippet is an answer to a search outcome that Google picks out of an articleand most often its in the kind of a list.  In the case above, Google shows lots of steps about how to plan an occasion right within its results.  The motive Featured Snippets are so valuable is that if your post is the one Google chooses to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for a lot of Wild Apricots posts, as theyve increased our ranks and our traffic.  If you would like to obtain a Featured Snippet, theres some speculation on how Google picks them, but normally whenever I write a blog post, I try to add lists or measures as often as possible.   The Kinds of Images That Work Best Take a look at Both of These images.  Which do you like better (Images from Big Stock Photo.com) Ill have a guess and say its the picture of the happy, smiling people. Its not only that the picture of rocks isnt attractive, its that have been actually hardwired to like images of people improved.

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Because I started using images of people in my blog posts, Ive discovered they get shared a whole lot more, which is another factor Google believes in its positions.  Its a small change which makes a significant difference.    Your Articles Should be Evergreen Have you ever clicked on a post from a Google search result simply to obtain the content outdated When I encounter obsolete articles, I click the back button and try another outcome. Thats why if I want something to rank highly, I attempt to create whats called evergreen contentcontent that stays relevant over a long period of time.  This means I avoid writing about matters which have time-based info or fads.   This has improved our website traffic over 400 percent. Ive put everything Ive learned into a very simple playbook that covers how to compose and optimize posts for Googles search results that anybody can use, whatever the size of your organization. If youd enjoy my full playbook on nonprofit SEO, it is possible to watch my free webinar The Way to Boost Your Organization by Obtaining Lots and a lot of Traffic to your site.